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Hey friends,

Your GTM strategy's about to get a serious upgrade.

I've been digging into Pocus, and it's not just another sales tool. It's a signal-based GTM powerhouse. Here's the lowdown:

Pocus is all about turning buying signals into revenue. They're tackling a big problem: the old "spray and pray" outbound approach is dead. Here's what caught my eye:

1. Signal aggregation: Pocus captures a ton of buying intent signals in one place. We're talking category intent, recent funding, competitor reviews, product usage, and more. No more missing key opportunities because of scattered data.

2. Custom playbooks: Build and test GTM playbooks yourself. No waiting on ops teams or complex workflows. This is huge for quick iteration and experimentation.

3. Full customer journey coverage: Works for sales, CS, RevOps, and marketing. It's not just for closing deals - it covers expansion and retention too.

4. Enrichment on steroids: They're doing "waterfall enrichment" with 14+ data providers.

Here's the kicker: Pocus claims to increase deal size by 30% (based on a Linear case study) and make your outbound efforts actually warm. If true, that's game-changing for any GTM team.

If you're tired of flying blind with your GTM efforts, Pocus might be worth a look.

Keep those signals flowing,

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Waalaxy is the best tool to automate your prospecting.

Why? Because it allows anyone, without any technical skills, to automate LinkedIn prospecting and find up to 800 qualified prospects per month.

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Start your free trial now

Ryan Doyle

P.S. They've got a GTM community you can join. Might be worth checking out for some extra insights and networking.