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Found UnifyGTM today, a cool tool where you set up signals, and then flows for prospects who trigger those signals.

AI-Powered Plays for Pipeline Generation

Unify's Plays allow users to create end-to-end workflows that combine automation, AI, and data validation. These Plays are designed to run continuously, enabling sales teams to generate pipeline automatically. Whether you’re engaging leads at scale or triggering outreach based on real-time signals, Plays provide a streamlined approach to pipeline management without leaving the platform.

AI-Driven Research and Personalization

Unify integrates AI Agents to conduct custom research on accounts and contacts. These agents scrape websites, search the internet, and analyze data, allowing users to personalize messages at scale. This AI-driven research, combined with enriched data, ensures that outbound efforts are not only efficient but also deeply personalized to each prospect.

Sequencing with Email Deliverability in Mind

A standout feature is Sequencing, which simplifies multi-touch email outreach while managing deliverability concerns. Users can set up mailboxes, assign dedicated IP addresses, and warm up those mailboxes—all within Unify. The platform automatically checks for email bounces, ensuring higher email deliverability without the usual headaches.

Waterfall Enrichment for Accurate Contact Data

Unify uses a waterfall enrichment approach, searching multiple vendors to provide top-notch contact details, such as emails and phone numbers. This automated process means users don’t have to manage multiple APIs or integrations manually.

Actionable Signals and Seamless Integrations

Signals from various sources trigger outbound actions directly within Unify, removing the need for external integrations. This unified platform houses prospecting, enrichment, and sequencing tools, enabling teams to respond to buyers’ intent quickly.

Companies like Justworks, Lattice, and Guru have adopted Unify to streamline their go-to-market operations, making it a robust option for scaling outbound efforts effectively.

Bottom Line

UnifyGTM offers a consolidated solution for teams looking to scale their outbound efforts with minimal friction. Its combination of AI research, robust sequencing, and integrated signal-driven workflows positions it as a powerful tool for high-growth companies.

Love,

Ryan Doyle

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