lead scoring (use this to tier your accts!)

Your sales process is like no other company’s. There are certain questions you need to qualify any deal. And that’s how you tier your accounts.

Enter Merlin, the new AI lead scoring tool. Why I like it:

• AI qualifies your outbound prospects based on your qual questions, so you know where to tier them.

• You can prioritize prospects to reach out to based on certain questions.

• You don’t have to build out account research docs anymore

It looks like Merlin lets you set triggers to further follow up on pain points, priorities, and key developments. It helps you know when is the right time to engage and why.

What truly looks different is the 24/7 research. It looks like it strives to understand your business so it can custom recommend signals, too.

I haven’t tried Merlin yet, but at <$100/month, who wants to try it and report back?

What AI tools or sales problems do you want me to research next?

Love,

Ryan Doyle